The amplitude is calculated on the too cheap price and the too expensive price. The descriptive statistics allow in particular to identify the values minimum and maximum. Interpret the results of Price Sensivity Meter Then select the variables "Score-BM" and "Score-CH" in the Purchase Intent data field.Ĭlick on the OK button to start the calculations. Otherwise, the individual will not be taken into account for the analysis. If Check consistence is checked, XLSTAT will check that the prices are in ascending order for each individual. Since this selection includes the name of the variable, check the option Column labels. In the General tab, select the four variables "Too cheap", "Cheap", "Expensive", "Too expensive" in the Price Data field. Once XLSTAT is launched, select the Advanced Functions / Marketing Tools / Price Sensitivity Meter menu.Īfter clicking on the button, the Price Sensitivity Meter dialog box appears. Set up the Price Sensitivity Meter dialog box Although the number of data and the granularity of the prices are low, we use “Price Sensitivity Meter” of Van Westendorp to analyze what would be the acceptable price range for such a laptop and to determine for the interviewed population which would be the optimal price for an optimal number of sales or an optimal revenue. The example corresponds to a survey on the price of the laptops of the middle of the range. Dataset to analyze the data with Price Sensitivity Meter This tutorial shows how to perform the Price Sensitivity Meter method in Excel using the XLSTAT statistical software.
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